Privacy Policy

Privacy Policy
Ferrera Dental Care
Last Updated: June 2026

Ferrera Dental Care (“we,” “our,” or “us”) is committed to protecting the privacy of our patients and website visitors. This Privacy Policy explains how we collect, use, and protect information when you visit our website at https://www.drferrera.com.

This Privacy Policy applies to information collected through our website only. Information collected in our office or through patient intake processes is governed separately by our HIPAA Notice of Privacy Practices.

Information We Collect

Information You Provide

Name, phone number, and email address submitted through contact or appointment request forms
Questions, comments, or messages submitted via website forms
Information you submit through online patient intake forms, if available

Information Collected Automatically

IP address and general geographic location
Browser type, device type, and operating system
Pages visited and navigation patterns on our website
Referring website or search engine
Phone call data if you call a tracked number displayed on our website

Cookies and Tracking Technologies

Cookies are small text files placed on your device that help websites function and collect usage information. Our website displays a consent banner that lets visitors accept or decline non-essential cookies.

Essential Cookies

These cookies are required for the website to function properly and cannot be turned off. They support core functionality like page navigation and remembering your cookie preferences.

Analytics Cookies

We use analytics cookies to understand how visitors interact with our website so we can improve content and usability. These cookies collect aggregated information about pages viewed, time spent, and general visitor behavior.

Call Tracking

We use call tracking to identify which marketing sources lead to phone calls. The content of phone conversations is not recorded as part of this tracking.

Your Cookie Choices

You can manage your preferences at any time by clicking the “Cookie Preferences” link in the footer of our website. You may also control or block cookies through your browser settings.

Our website does not currently respond to “Do Not Track” browser signals. You can manage tracking preferences through our cookie consent banner and your browser settings.

Third-Party Cookie Providers

Our website may use the following categories of third-party services. These providers process limited information on our behalf:

Website analytics services, to help us understand site traffic and usage
Call tracking services, to measure which marketing sources lead to phone calls

How We Use Your Information

Respond to inquiries and appointment requests
Improve our website and the information we provide
Understand how patients find and learn about our practice

We do not sell your personal information, and we do not build advertising profiles based on your information for resale to third parties.

How We Share Your Information

Service Providers: We share information with trusted third-party service providers that help us operate our website and support our practice. These may include analytics providers and call tracking services. These providers are only permitted to use information as needed to perform services on our behalf.

Legal Requirements: We may disclose information when required by law, subpoena, or other legal process, or when we believe disclosure is necessary to protect our rights, safety, or the safety of others.

Business Transfers: If our practice is involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction. We will notify visitors of any such change in ownership or control of personal information.

Data Retention

Website analytics data is generally retained for approximately 14 months, after which it is aggregated or deleted in accordance with the analytics provider’s policies. Call tracking records are retained only as long as needed to evaluate marketing performance. Information you submit through website forms is retained as long as needed to respond to your request and to maintain reasonable business records, after which it is securely deleted or archived.

Your Privacy Rights

California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act, including:

The right to know what personal information we collect and how it is used
The right to request deletion of personal information we have collected
The right to opt out of the sale of personal information (we do not sell personal information)
The right not to be discriminated against for exercising your privacy rights

All Website Visitors

You may withdraw cookie consent at any time using the Cookie Preferences link in the footer
You may request that we delete information you have submitted through our website forms
You may contact us with questions about our privacy practices using the contact information below

Children’s Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe a child has submitted personal information through our website, please contact us so we can remove it.

Data Security

We use reasonable administrative, technical, and physical safeguards to protect information collected through our website. No method of transmission over the internet is fully secure, however, and we cannot guarantee absolute security.

Where third-party service providers process protected health information (PHI) on our behalf, they do so under a signed Business Associate Agreement as required by HIPAA.

Patients have the right to request access to, correction of, or deletion of their PHI, and to be notified in the event of a breach involving their PHI, as required by HIPAA and applicable state law.

Please do not submit sensitive health information through website forms, unsecured email, or text message. By using these channels you acknowledge that they are not fully secure. Email and text messaging should not be used for medical emergencies; call 911 or your nearest emergency service in any urgent situation.

Text Messaging

If you provide a mobile phone number, we may send text messages for appointment reminders, care-related communications, and occasional practice updates. Your mobile information is not shared with third parties for marketing purposes.

You can opt out of text messages at any time by replying STOP to any message you receive from us. Standard message and data rates from your wireless carrier may apply.

Third-Party Links

Our website may include links to third-party websites such as insurance providers, patient portals, or review platforms. We are not responsible for the privacy practices or content of those sites. Please review the privacy policies of any third-party site you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

Ferrera Dental Care
15047 Bruce B Downs Blvd
New Tampa, Florida 33647
Phone: (813) 558-6684
Website: https://www.drferrera.com